S.Pellegrino Launches #SUPPORTRESTAURANTS Movement
In such challenging times, S.Pellegrino reconfirms its support to the gastronomy community and announces a series of initiatives to sustain it, leveraging its network and resources at a global level.
Over the last 120 years, S.Pellegrino has inspired people to savour life and enhanced tasteful moments around the table, promoting with its unique Italian taste the fine dining culture all over the world.
In such challenging times, when the scenario is forcing the Gastronomy industry to change, S.Pellegrino reconfirms its role of long term partner of culinary community presenting the #SupportRestaurants Movement, a tangible recovery plan to stand side by side with the Gastronomy community, working together to help shaping the future of the sector.
S.Pellegrino aims at contributing to the Chefs’ community efforts by identifying new ways of enhancing tasteful moments at home and at the restaurant, by supporting the young chefs’ generation and by managing immediate economic needs in order to set the foundations of a ‘new normal’.
Stefano Marini, Sanpellegrino Group CEO, says: “With the #SupportRestaurants Movement, we aim to leverage our resources, our global network and the relationship with our consumers to provide tangible help to as many gastronomic businesses as possible across the world. We want to be close to the gastronomy community now more than ever, in order to get through this unprecedented period of suffering together and contribute to shape the industry of tomorrow in a positive way.”
During the past few weeks, the Sanpellegrino Group has already announced that S.Pellegrino and Acqua Panna are contributing significantly to the three-pronged campaign entitled “50 Best for Recovery” – which will replace this year’s 50 Best events – with the objective to provide financial relief where possible, as well as create and collate helpful resources for restaurant businesses worldwide.
#SupportRestaurants also goes with a real Manifesto, an emotional video content that, bringing the whole community together, invites people to play their part and participate in it, contributing actively to get through the current crisis and facilitate the process of the rebuilding of the industry. By joining the #SupportRestaurants Movement, everyone has the opportunity to collaborate with all the solidarity actions that S.Pellegrino is sustaining at a global and local level.
To express gratitude to the local Chef communities for their on-going commitment to the gastronomy sector in South Africa, S.Pellegrino has contributed R200 000 to the Eat Out Restaurant Relief Fund.