The 2019 Knysna Oyster Festival Gets a Fresh New Look
Established in 1983, the Knysna Oyster Festival celebrates it’s 34th anniversary in style.
The Knysna Oyster Festival will take place from 21 – 29 June.
“As Visit Knysna is tasked with event promotion on behalf of Knysna Municipality, we felt that the time was right to re-energise the Knysna Oyster Festival look and feel and share it with the local tourism industry. A new identity allows for everyone to feel a part of something new,”
“A key driver for us will be to promote the many tourism experiences on offer in the greater Knysna area, creating awareness for festival goers on what is available to do in the five-day gap between the cycling and running races,”
Colleen Durant, General Manager of Visit Knysna
In order to encapsulate the multi-faceted nature of the festival, the festival logo has been re-imagined to capture the various events and experiences on offer at the event. Sticking to theme, and staying true to its roots, a multi-coloured, oyster-shaped logo was created with a colour for each experience on offer. Festival goers can now easily spot events by their assigned colour schemes.
Working in partnership with the events brand new look will be a dedicated Knysna Oyster Festival website, for all the relevant event information and partner details and experiences on offer in the greater Knysna area.
Other elements in the festival re-branding included traditional media, social media and digital campaigns that will be launched with the new site; dcreating a larger awareness about the festival and what can be expected.
“The new creative direction will assist in re-positioning the festival in the hearts and minds of locals and potential visitors. We are pleased to see the work that Visit Knysna is already doing to move ownership of the festival back to the community, highlighting the variety of experiences on offer in the greater Knysna area. We look forward to seeing the roll-out of the marketing initiatives and hope to see renewed interest from a diverse range of visitors at the 2019 event,”
Tim Harris, Wesgro CEO
“The annual Knysna Oyster Festival is an important fixture on the Western Cape and the Garden Route’s events calendar, providing a major boost for the economy and job creation in the area. A new look and feel for the event will not only make it easier for visitors to access information about the many activities on offer but will also assist in marketing the festival to new visitors, boosting the tourism sector.”
Beverley Schäfer, Minister of Economic Opportunities
Visit Knysna, a division of the Wesgro’s Destination Marketing Unit, has been mandated by Knysna Municipality to assist with local tourism promotion and visitor services for the Greater Knysna area.