March 7, 2024

B-well invests in industry through its collaboration with Sense of Taste Chef School


B-well is thrilled to announce its partnership with the Sense of Taste Chef School, based in Maitland, Cape Town.

The collaboration will see B-well supplying the school and its community feeding programme with the complete range of B-well products, made from homegrown canola.

“We are very excited to partner with Sense of Taste,” says Lunique Theunissen, Brand Manager of B-well. “It’s not just about introducing our range of oils, mayonnaises and cooking sprays to the next generation of chefs. It’s about collaborating with a school that is passionate about education, with values that we share – that of sustainability, compassion and celebrating local ingredients.”

The Sense of Taste Chef School was founded 13 years ago and is led by Chef Peter Ayub together with Principal Debs Ayub and Sous Chef Byron Thebus who collectively bring over 35 years of experience in the food and hospitality industry to their training. “When students join the Sense of Taste Chef School, it’s the very start of their food industry journey,” says Debs. “It’s our responsibility as educators to use products that we personally believe in, and to teach our students why the ingredients they use can have a direct impact on the environment, the local economy and – most importantly – their diners.”

Debs goes on to say that B-well’s excellent quality and reputation in the marketplace is something that they’re very excited to share with their students. B-well, which is owned by Southern Oil (SOILL), has a range of products designed for better living. These include their 100% GMO-free, locally-grown canola oil that has a neutral flavour, is endorsed by the Heart and Stroke Foundation South Africa and carries the CANSA Smart Choice Seal, and their eggless, dairy-free mayonnaises which are vegan-friendly and made with pea protein.

SOILL’s extra virgin olive oil African Gold has also come on board and will be supplying the school with its premium blend of proudly South African extra virgin olive oil, an exciting opportunity for the brand to educate the students on the local olive industry and the exceptional oil that our country produces.